The Chilli Chair is Chilli’s own way of putting local businesses on air, and it’s been turning heads across the Costa del Sol ever since it started.
It was a first for English-language radio in the region, and it’s still not your typical ad break. The Chilli Chair is a short, entertaining interview segment led by the host, with occasional (and unpredictable) appearances from his four-legged co-host, Milo the mutt 🐾.
Yes, even Milo gets involved.
So, What Is The Chilli Chair?
The Chilli Chair is a fun, fast-paced, personality-led interview that puts local businesses in the spotlight, without sounding like an advert.
Instead of scripted sales messages, businesses sit down (figuratively!) with the host for a witty, relaxed chat. Expect humour, personality, and the kind of moments that make listeners smile, including the occasional interruption from Milo, who’s never shy about making his presence known.
It’s light-hearted, human, and memorable, exactly how radio should be.
Why it works
People switch off when they hear a hard sell. They listen when they hear a person.
When a listener hears you laugh, tell the story of how you opened, or explain what makes your service different, you stop being a name on a sign and start being someone they feel they know. On the Costa del Sol, where so much business comes from word of mouth and trust, that matters.
The Chilli Chair lets you:
- show the people behind the business
- tell your story properly, not in 30 seconds
- build trust with listeners before they ever walk through your door
- stand out from the usual ad break
Who it suits
It works best for businesses where the person matters as much as the product: restaurants and bars, estate agents, clinics and wellness, trades, shops with a story, and anyone new to the coast who wants people to put a face (or a voice) to the name.
Many businesses use it alongside regular radio spots. The interview tells your story, and the spots keep your name in people’s ears in the weeks after.
Want to take a seat?
Places in the Chilli Chair are limited. If you’d like your business to feature, tell us a little about it on our advertising page and we’ll come back to you with ideas and a quote. Or simply get in touch through the contact page.
Pull up a chair, have a laugh with the host (and Milo), and let the coast hear who you really are.
